A blog of thoughts on web design, branding and user experience
1 hour agoI love that cafes have to proudly display their 2 out of 5 for food hygiene sticker on the front door - still full of customers...
Archive for the ‘Branding’ category
Eight illustrated tips for better brand guidelines
Effective brand guidelines are vital to the consistent application of any visual brand but which qualities of the best brand documents should you replicate in your own?
Guerrila marketing arrives in the world of financial comparison
So MoneySupermarket.com, the financial comparison behemoth has made a bit of a splash by starting its first physical real-world presence with a touch-screen booth on Oxford Street for the Christmas season. To be honest, it looks pretty lame – but apparently we can look forward to them on high streets everywhere.
Kudos, then, to MoneyExtra or [...]
Branding London 2012
Erm…. it’s taken a while but I’m starting to quite like the London 2012 Olympics brand and logo. Despite my desire to avoid the masses, I was firmly in the “huh” camp when it was revealed in 2007.
With the marketing activity kicking into gear I think the brand is starting to show its strengths. Firstly, [...]