BenGilman

…blogs about design, branding and doing business.

 

Guerrila marketing arrives in the world of financial comparison

27 Nov '08

9:26 am

So MoneySupermarket.com, the financial comparison behemoth has made a bit of a splash by starting its first physical real-world presence with a touch-screen booth on Oxford Street for the Christmas season. To be honest, it looks pretty lame – but apparently we can look forward to them on high streets everywhere.

Kudos, then, to MoneyExtra or their marketing representatives for this bit of guerrila piggybacking that I spotted this morning.


Now to go cut out that jester stencil.

 

Comments (2)

  1. On 27 Nov '08 at 11:11 am Carl said:

    Clever, good effort from moneyextra.

    Do we have any chalk?

  2. On 27 Nov '08 at 11:13 am Karen said:

    Or spray paint?

 

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