Comments on: Branding London 2012 http://www.bengilman.com/2008/11/branding-london-2012/ ...blogs about design, branding and doing business. Wed, 07 Jul 2010 02:40:18 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Jase http://www.bengilman.com/2008/11/branding-london-2012/comment-page-1/#comment-473 Jase Wed, 24 Feb 2010 17:57:29 +0000 http://www.bengilman.com/?p=88#comment-473 As a freelance graphic designer I know none of my clients would ok that, no matter what I would charge. I agree with Philippe, this will definitely go down as one of the worth brand identities of all time. Sometimes simplicity is key, this brand must be easily read and understood by all nationalities around the world, and this logo just doesn't do that. I am currently watching the Vancouver Winter Olympics and they have designed a man out of stone that works as its the Winter Olympics in touch with the elements, I would have designed the 2012 logo for half the price they paid! As a freelance graphic designer I know none of my clients would ok that, no matter what I would charge.

I agree with Philippe, this will definitely go down as one of the worth brand identities of all time. Sometimes simplicity is key, this brand must be easily read and understood by all nationalities around the world, and this logo just doesn’t do that.

I am currently watching the Vancouver Winter Olympics and they have designed a man out of stone that works as its the Winter Olympics in touch with the elements, I would have designed the 2012 logo for half the price they paid!

]]> By: Philippe http://www.bengilman.com/2008/11/branding-london-2012/comment-page-1/#comment-122 Philippe Wed, 08 Apr 2009 15:04:31 +0000 http://www.bengilman.com/?p=88#comment-122 I'm absolutely positive that ‘it’ will never set a trend. I'm also positive about the fact that this will be judged in time as the worst of all Olympic identities. Which can’t be called a quality. It'll never be paired and hullabaloo in itself is never a goal. I don’t see any reference to sports nor competition nor togetherness, what Olympics is all about. But I do see a forced marriage of old school punk and teen age disco probably created in moments of distress by someone in between conflicting periods. But if ever I should get accustomed to this kind of design I'll let you know, but don't wait for it unemployed. I’m absolutely positive that ‘it’ will never set a trend. I’m also positive about the fact that this will be judged in time as the worst of all Olympic identities. Which can’t be called a quality. It’ll never be paired and hullabaloo in itself is never a goal.
I don’t see any reference to sports nor competition nor togetherness, what Olympics is all about.
But I do see a forced marriage of old school punk and teen age disco probably created in moments of distress by someone in between conflicting periods.
But if ever I should get accustomed to this kind of design I’ll let you know, but don’t wait for it unemployed.

]]> By: bart http://www.bengilman.com/2008/11/branding-london-2012/comment-page-1/#comment-117 bart Sat, 21 Feb 2009 11:31:34 +0000 http://www.bengilman.com/?p=88#comment-117 the only thing that is evident about the 2012 logo is that it looks like lisa simpson is on her knees giving somone a blowjob the only thing that is evident about the 2012 logo is that it looks like lisa simpson is on her knees giving somone a blowjob

]]> By: Carl http://www.bengilman.com/2008/11/branding-london-2012/comment-page-1/#comment-65 Carl Wed, 05 Nov 2008 11:20:48 +0000 http://www.bengilman.com/?p=88#comment-65 I think overall you have to be brave to tackle brand, generally. I agree there. I guess I question how important brand name and logo really are for <a href="http://www.carlknibbs.net/blog/2008/10/29/brand-names-and-logo-design-the-art-of-being-brave.html" rel="nofollow"> smaller companies</a> I think overall you have to be brave to tackle brand, generally. I agree there. I guess I question how important brand name and logo really are for smaller companies

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